07 | UX/UI Design: TOAD

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Brief Summary

For this project, students were to implement the insights learned from their previous CI project for a UX/UI outcome. As part of the project, the students continued to conduct research, familiarising themselves with the ins and outs of UX/UI design, user journey mapping, design systems, wireframing/prototyping, user testingand the overall design process for screen.

Deliverables

- Process work

- A specific user flow (journey)

- Mini design system/UI styleguide

- Wireframes

- Vertical narrative

Rationale

Aimed at an older and more conservative audience, he UX for TOAD aims to be simple, engaging and informative. Streamlining its design so as not to intimidate the less technically inclined, but still providing an entertaining purchasing and customization
process as well as a painless checkout and delivery section.

Moodboard